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The Ferengi Rules of
Acquisition.
- 1) Once you have their money, never
give it back.*
- 2) You can't cheat an honest customer,
but it never hurts to try.
- 3) Never buy anything for more than
is absolutely necessary.*
- 4) Sex and profit are the two things
that never last long enough.
- 5) If you can't break a contract, bend
it.
- 6) Never let family stand in the way
of opportunity.*
- 7) Always keep your ears open.*
- 8) Keep count of your change.
- 9) Instinct plus opportunity equals
profit.*
- 10) A dead customer can't buy as much
as a live one.
- 11) Latinum isn't the only thing that
shines.
- 12) Anything worth selling is worth
selling twice.
- 13) Anything worth doing is worth doing
for money.
- 14) Anything stolen is pure profit.
- 15) Acting stupid is often smart.
- 16) A deal is a deal.*
- 17) A contract is a contract is a contract,
but only with a Ferengi.*
- 17) A bargain usually isn't.
- 18) Beware of relatives bearing gifts.
- 19) Don't lie too soon after a promotion.
- 20) When the customer is sweating,
turn up the heat.
- 21) Never place friendship before profit.*
- 22) Wise men can hear profit in the
wind.*
- 23) Never take the last coin, but be
sure to get all the rest.
- 24) Never ask when you can take.
- 25) Fear makes a good business partner.
- 26) The vast majority of the rich in
this galaxy did not inherit their wealth; they stole it.
- 27) The most beautiful thing about
a tree is what you do with it after you cut it down.
- 28) Morality is always defined by those
in power.
- 29) When someone says "It's not
the money," they're lying.
- 30) Talk is cheap; synthehol costs
money.
- 31) Never make fun of a Ferengi's mother.*
- 32) Be careful what you sell. It may
do exactly what the customer expects.
- 33) It never hurts to suck up to the
boss.*
- 34) Compassion is no substitute for
profit.
- 35) You could afford your ship without
your government--if it weren't for your government.
- 36) Too many Ferengi can't laugh at
themselves anymore.
- 37) You can always buy back a lost
reputation.
- 38) Free advertising is cheap.
- 39) Praise is cheap. Heap it generously
on all customers.
- 40) If you see profit on a journey,
take it.
- 41) Money talks, but having lots of
it gets more attention.
- 42) Only negotiate when you are certain
to profit.
- 43) Caressing an ear is often more
forceful than pointing a weapon.
- 44) Never argue with a loaded phaser.
- 45) Profit has limits. Loss has none.
- 46) Labor camps are full of people
who trusted the wrong person.
- 47) Never trust a man wearing a better
suit than your own.*
- 48) The bigger the smile, the sharper
the knife.*
- 49) Old age and gree will always overcome
youth and talent.
- 50) Never bluff a Klingon.
- 51) Never admit a mistake if they're
someone else to blame.
- 52) Only Bugsy could have built Las
Vegas.
- 53) Sell first; ask questions later.
- 54) Never buy anything you can't sell.
- 55) Always sell at the highest possible
profit.
- 56) Pursue profit; women come later.
- 57) Good customers are a rare as latinum--treasure
them.
- 58) Friendship is seldom cheap.
- 59) Free advice is seldom cheap.*
- 60) Never use credit where your words
will do.
- 61) Never buy what can be stolen.
- 62) The riskier the road, the higher
the profit.*
- 63) Power without profit is like a
ship without an engine.
- 64) Don't talk shop; talk shopping.
- 65) Don't talk ship; talk shipping.
- 66) Anyone serving in a fleet who is
crazy can be relieved, if they ask for it.
- 67) Anyone asking to be relieved is
not crazy and must be forced to serve.
- 69) Win or lose, there's always Hyperian
beetle snuff.
- 70) Get the money first, then let the
buyers worry about collecting the merchandise.
- 75) Home is where the heart is ...
but the stars are made of latinum.
- 76) Every once in a while, declare
peace. It confuses the hell out of your enemies.*
- 79) Beware of the Vulcan greed for
knowledge.
- 82)The flimsier the product, the higher
the price.
- 85) Never let the competition know
what you're thinking.
- 89) Ask not what your profits can do
for you, but what you can do for your profits.
- 94) Females and finances don't mix.
- 97) Enough ... is never enough.
- 99) Trust is the biggest liability
of all.
- 101) Never do something you can make
someone do for you.
- 102) Nature decays, but latinum lasts
forever.*
- 103) Sleep can interfere with opportunity.*
- 104) Money is never made. It is merely
won or lost.
- 105) Faith moves mountains ... of inventory.
- 106) There is no honor in poverty.
- 109) Dignity and an empty sack is worth
the sack.*
- 111) Never sleep with the boss' wife
unless you pay him first.
- 112) Never sleep with the boss' sister.
- 113) Always have sex with the boss.
- 117) You can't free a fish from water.
- 121) Everything is for sale, even friendship.
- 119) Buy, sell, or get out of the way.
- 123) A friend is only a friend until
you sell him something. Then he is a customer.
- 124) Even a blind man can recognize
the glow of latinum.
- 138) Law makes everyone equal, but
justice goes to the highest bidder.
- 139) Wives serve; brothers inherit.*
- 141) Only fools pay retail.
- 144) There's nothing wrong with charity
... as long as it winds up in your pocket.
- 148) Opportunity waits for no one.
- 162) Even in the worst of times someone
turns a profit.
- 164) Never spend your own money when
you can spend someone else's.
- 172) If you can sell it, don't hesitate
to steal it.
- 177) Know your enemies ... but do business
with them always.
- 180) Never offer a confession when
a bribe will do.
- 181) Not even dishonesty can tarnish
the shine of profit.
- 187) Let others keep their reputation.
You keep their money.
- 188) Never bet on a race you haven't
fixed.
- 189) Borrow on a handshake; lend in
writing.
- 190) Hear all, trust nothing.*
- 192) Never cheat a Klingon ... unless
you're sure you can get away with it.
- 194) It's always good business to know
about new customers before they walk in your door.
- 202) A friend in need is a customer
in the making.
- 203.New customers are like razortoothed
grubworms. They can be succulent, but sometimes they can bite back.
- 208) Give someone a fish, you feed
him for one day. Teach him how to fish, and you lose a steady customer.
- 211) Employees are rungs on the ladder
of success. Don't hesitate to step on them.
- 214) Never begin a business transaction
on an empty stomach.*
- 215) Instinct without opportunity is
useless.
- 218) Always know what you're buying.
- 221) Beware of any man who thinks with
his lobes.
- 222) Knowledge is power.
- 223) Beware the man who doesn't make
time for 00-mox.
- 236) You can't buy fate.
- 239) Never be afraid to mislable a
product.*
- 242) More is good ... all is better.
- 255) A wife is a luxury ... a smart
accountant is a necessity.
- 261) A wealthy man can afford anthing
except a conscience.
- 263) Never allow doubt to tarnish your
love of latinum.
- 266) When in doubt, lie.
- 281) Blood is thicker than water, but
harder to sell.
- 282) Business is like war; it's important
to recognize the winner.
- 283) Rules are always subject to change.
- 284) Rules are always subject to interpretation.
- 284) Deep down everyone's a Ferengi.
- 285) No good deed ever goes unpunished.*
- 286) [Quark's rule] When Morn leaves,
it's all over.
*
Rules which have been quoted on Deep Space Nine.
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